Every entrepreneur and businessman looks forward to a grand opening of his business so that he can attract a lot of customers to buy the goods or services offered by the business. But, Grand opening is not that easy, it takes a lot of thought and months of planning, which actually turns your new store opening into a “can’t miss” affair, and it drives customers to the grand opening.
For months or may be years they keep working to save money, planning, hard work and waiting to realize their dream, and they can’t afford to have a opening ceremony which doesn’t brings some popularity for their business.
So, you should plan for a grand opening and your grand opening plan should involve best advertising and promotional strategies suitable for your business. Also, if your’s is a physical store or even an online store serving locally you should plan out for a grand opening ceremony, advertise, and invite as many people as you can who might turn out to be your customers. You should plan the grand opening ceremony of your business to turn it into a memorable event!
Below are few top ideas you should consider:
Advertisement: If you are a local business store best way is to advertise through sign boards, newspaper inserts, radio advertisements, personal invitation cards to your targeted audience.
Chief Guest: You should host an actual ribbon cutting on the day your store or business opens. Best idea is to invite a notable person to do that and that attracts a lot of people to have photographs with such person.
Party: People love to have lunch or snacks party when they go to any such opening ceremony, so the best idea is to organize a party as part of your grand opening. If your budget allows you to hire a DJ or may be a music band to entertain your guests, do that. If you can handle it all by yourself or with help of friends and family then it’s good or you might also consider to hire an event planner who will make your grand opening a memorable one for sure.
Holiday: To attract more people to your opening ceremony consider doing it on a holiday like Sunday, because people don’t have to go to work on Sunday’s and they can come up for you grand opening ceremony.
Family Invitation: Don’t forget to invite the whole family instead of just men or women. And also consider to offer some fun activities for kids so that they also enjoy the event and parents can focus on your offering and services you want to sell.
Photographer: Don’t forget to hire a professional photographer to chronicle your grand opening. You can use the photographs for marketing purpose or you would love to have memories which you would like to look back in future.
Celebrity Guest: If you have a strong network and you can invite a celebrity, invite one who is very popular locally to appear at your grand opening. Autograph and selfie sessions can be a huge attraction and gives the public added incentives to attend your grand opening.
Free Food: Offer free food to attendees at your grand opening. You can either cater the festivities or work with a caterer for added exposure for their product. If food is already an inherent part of your business, think about sampling or free sample distribution!
Door Prizes: Offer door prizes to the first set (e.g., 50, 100, 250) of customers through your door on your grand opening day. You can offer discount coupons, loyalty cards and more.
Sweepstakes: If your budget allows you consider some sweepstakes or giveaways, it will certainly help drive traffic at your grand opening.
These are just some ideas to help get your brainstorming started. Your final list needs to be tailored according to your need and type of business, your trade area and your brand.
Regardless of the kinds of activities you choose to include in your grand opening event, remember to find ways to promote each and every one of them. A grand opening is definitely one of those times when the whole is greater than the sum of the parts. But, each of those parts has the marketing potential to bring more customers to your store.
What are you waiting for? It’s never too early to start planning your next event, in case you need a professional’s help you can always get in touch with us!